TM
Transform your datasets into comprehensive market intelligence. Populus empowers data, insights, and strategy teams to unlock population-scale insights that were previously impossible.
Turn Limited Data Into Market Reality
Every dataset tells a story, but only about the people you've reached. Populus reveals what your data means for everyone else.
Individuals, locations, and networks represented in our population models
Representation of every person behind the data
Accuracy in demographic and geographic distributions
Time saved to generate business changing insights
Global Populations, Ready to Deploy
Access comprehensive synthetic populations across the US, Europe, and beyond, or build custom regional populations for specific markets. Each population maintains individual-level statistical accuracy while preserving complete privacy.
No months of data assembly. No census navigation. Just click and start analyzing.
Enrich Populations with Your Proprietary Data
Upload your datasets and Populus intelligently projects them across the entire population. Statistical matching ensures your data, market research, behavioral patterns, and forecasts maintain accurate demographic, geographic, and socioeconomic patterns.
Your sample of 10,000 becomes insights for entire populations.
Analyze Anywhere,
Export Everything
Discover insights through our interactive maps and charts. Seamlessly export enriched populations to your preferred analytics environment. Connect directly into your existing data environments - Snowflake, Databricks, and Postgres to instantly enrich your data and streamline workflows.
One platform for exploration, unlimited destinations for analysis.
Dynamic
Population Segmentation
Slice populations by any combination of demographics, geography, or custom attributes in real-time. Create target segments on-the-fly and instantly size markets across any population subset—from suburban millennials in Ohio to high-income households across Europe.
From national markets to neighborhood niches, segment and size any population in seconds.
Solving the population data problem from every angle
Built for analysts, strategists, and data scientists
Custom Segmentation
Define custom audiences by combining first-party data with Populus’ synthetic population.
See Demographics Instantly
Explore population patterns through intuitive maps, charts, and dashboards.
Push to Your Stack
Export enriched data straight to Snowflake, Databricks, or a local file.
Forecast with Confidence
Run what-if scenarios and surface trends with powerful synthetic modeling.
Protect Privacy by Design
Add sensitive data without exposing real identities.
Speed Up Analysis
Skip weeks of manual prep—get to answers in minutes, not months.
